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What do men really want? Here at Men Must Have, in the words of Freddie Mercury, ‘We Want it All!’
But most of all, we want the most sought after, super shiny things listed on our pages here. The ultimate objects of desire for the discerning 21st Century gentleman, be they technological, sartorial or lifestyle choices.
Our listings are compiled from the opinions of the UK’s leading men’s journalists, those lucky bastards who get to try out all of the gleaming gizmos and gadgets we so desperately want first.
To save you spending countless hours trawling through endless piles of men’s magazines, we will bring you news of only the best, most coveted objects – the badges of success that will bring the floozies flocking and make your mates green with envy. What car you should be driving, what suit you should be wearing and where you should be seen wearing it, modern life’s most indispensable items and where to access the topmost in tip-top services.
So then this is our constantly updated Top 10 of the essential ‘must haves’ for any self-respecting man about town. If you’ve already got them all – lucky you! And if, like most of us, you haven’t, just drool and dream on!
TOP 10 MUST HAVES
1. 
Motor: Audi R8 V10 Spyder – One of the outstanding performance cars of the year according to Car magazine a guaranteed friend envy, testosterone fuelled, babe magnet!
2. 
Computer Game: Red Dead Redemption – Our friends at CVG tip this to be the game launch of 2010 and likely to take gaming to a whole new level.
3. 
Gadget: iPhone 4 – The biggest ever upgrade of the only handset any self-respecting gent would ever be seen with gets a big thumbs up from the Wired magazine futurologists.
4. 
Fashion & Lifestyle: Rudolph Valentino – Rudy is this month’s AskMen style icon – get the ladies swooning with his ultra smooth Latino look!
5. 
Travel: Sanctum Soho Hotel – Live like a Rock Star for a day at Iron Maiden’s new luxury boutique hotel in London’s historic Soho rated 5* by Luxury Traveller.
6. 
Health & Fitness: Chanel Allure – Mens Health rate this fresh version of Allure their favourite men’s fragrance of the year – and the ladies here at MMH HQ love it too!
7. 
Dating: A Mistress! – August UK newspaper The Times recently highlighted the growing trend amongst ultra-rich city traders of acquiring an additional piece of arm candy from this high end dating agency!
8. 
Power & Money: Oriental Rugs – According to the wise men at Worth magazine, antique Ali Baba type carpets will fly (ouch!) as an investment this year.
9. 
Restaurants: Apsleys – Heinz Beck’s dining room at The Lanesborough is London’s newest Michelin starred restaurant, although the culinary maestro has previously won 3 in his native Italy.
10. 
Entertainment: Tempo Latino Festival – Fancy a change from the mud and misery of Glastonbury this year? Hot Latin rhythms, dance and senoritas abound at this exclusive gathering in the south of France.
